SEO in Spain
The SEO is important not only for companies that live off the earnings made through online stores, also for any company that needs to be visible at the local, national and global levels. Currently, most people own a business know what organic positioning in Google. Many websites are available in several languages, including Spanish for sale in Spain and the Latin market, as it is a very important potential audience. To make spanish seo is necessary to optimize the website for your business in Spanish and thus increase the number of visitors and potential Hispanic clients.
Companies in Spanish online marketing are those that can help with both SEO, as well as the techniques of SEM and online reputation, especially in social networks like Twitter, Facebook, etc, which are vital for online visibility. This is because they know the Spanish market in which you want to position better than anyone and will help you that your goals are being met within a very short time.
Linkbuilding techniques are also very important, if conducted by a Spanish-speaking company that has websites where creating quality links in Spanish, in Spain and IP high PR is very important to succeed in SEO in Spanish.
The quality and good service guarantee can only make a company that already has experience in the market and the experts do their job with payment tools. Ask an expert you can do to improve your online business.
La importancia del posicionamiento en la web
Hoy en dia si tienes una empresa debes destacar en el mercado y atraer los potenciales clientes por varios medios.
Hace años empezaron en documentarse mas como se podría optimizar su sitio web y hacer marketing online, todo por desarrollar la compañía. Asi entendieron de que trata SEO, que es la optimización del sitio web con el propósito de situarse bien con los motores de búsqueda que la gente utiliza.
Mas y mas utilizadores hacen sus compras online, por lo tanto es imprescindible llegar a las primeras posiciones en los buscadores, como Google y Yahoo, que son lo mas utilizados. las técnicas de hacer un buen posicionamiento web son diversos. El mejor buscador del mundo, Google viene con la solución de unas
La mayoría de los programas necesarios para optimizar un sitio web son de pago y siempre es mejor encargar an empresas especializadas en SEO de ocuparse de nuestro negocio porque garantizan una buena optimización y nosotros podemos concentrarnos en nuestra empresa.
Los clientes a la hora de buscar algo en Yahoo por ejemplo, casi nunca miran mas de tres paginas. Es importante tener una buena posición en la web para garantizar por lo menos que la gente la encuentre rápidamente y asi obtener popularidad. Muchos hace las compras pensando en las marcas que conocen que por la calidad de los productos o servicios.
Las redes sociales ayudan mucho a la hora de llegar a los consumidores comodamente y muy rápido.
Piensen siempre como el mundo puede ver la actividad de tu negocio en tiempo real.
VIDEO: Learn from Shoemoney, my daughter, Duane and Steve (oh, and me too!) how to monetize your blog
I’m in NYC for SMX East which starts tomorrow and I’m really looking forward it. But I’m also gearing up for Blog World Expo in a couple weeks. That’s because my daughter Chloe Spencer, the Neopets blogger, is going to be speaking there on a panel called “Are You Getting The Most Money Out Of Your Blog As You Can?” along with heavy hitters Dave Taylor, Tim Jones, and Chris Pirillo. The session is scheduled for Friday, October 16 at 11:30am.
Thinking about this panel reminded me of another panel that Chloe was a part of, also on the same topic, last year at DMA08. The session was called “Blog Monetization: From Soup to Nuts” and the heavy hitters that time were: Jeremy Schoemaker, Duane Forrester, Steve Spangler, and me. And thinking about that session reminded me that I had neglected to post the video of the session to this blog. Doh! So here it is…
The order of speakers was:
- me, founder of Netconcepts, co-author of The Art of SEO (coming out this month!)
- Chloe, teen blogger and AdSense entrepreneur,
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Source
An SEO & Web Marketing Blog: Scatterings
The Internet : Going Global and other myths
It’s 2011. We’re embracing the 3rd decade of public internet access. Since 1991, home use of the internet has been mushrooming. Google has been at the forefront of the use of the internet. If you want to find something on the internet, you use Google. Ok, maybe you use Bing or Yahoo, but same thing really.
Why? Search engines have the whole internet read and indexed, stored and filed, cross referenced. Google has been going since 1994 and in 2001/2 became the biggest search engine in the world (by use and by documents indexed – the then used benchmark). You can read more about the history of Google on my slideshare.
With all of these documents, Google has to look at different ways to present information. It’s slowing moving towards the concept/idea of a Symantic Web but allowing cross-referencing. Google is learning to return results on the way you use results. It’s using Places (Geo-Targeting) and Organic Ranking. It displays results by Blogs, Discussions, Real-time (twitter), Video (including Youtube) and Images. It uses User Ratings and reviews, average prices and other data (Google Snippets).
It’s a vastly different animal from 10 years ago. So why do pre-Google myths still surround us? Some of them are made up and some of them are just scary. Many of them are issued like edicts by self-professed experts. But they’re all debunkable – Google goes to comprehensive lengths to distribute accurate information but we’ve too many soap-box experts willing to shout out rather than sit back and listen.
This is a quick list of my favourite, pet-peeve Internet Myths. I hear them daily. I read about them on Fora (plural for Forums), blogs and in advice given to clients. Sit back – some of them seem like complete fact – but these are all bona fida Internet Urban Legends. If you hear any SEO Guru espousing the virtues of these – run, run away fast!
1. Keywords and Keywords density: Why do 1990′s SEO “tips” still survive into 2011? Because its easy to understand. It’s based, loosely, on a library-style indexing system. Really – Google is going to rank you for “Hotels Dublin” because you have it 101 times on your home page and you competitor fell short at 100? Forget it – Myth Busted: Google doesn’t respect a Keywords Meta-tag!
Snake oil Hint: Keywords are just text.
2. You get penalised for duplicate content: I’ve been lectured on this at length. I keep 4 domains with exact, duplicate content that are all at least 5 years old and none of them are penalised. I don’t need to – Google has a video on it. Duplicate content, that you own, is not necessarily penalised. Cloned, syndicated, plaguarised and scraped content being different. Rolled up content is not penalised content. This is actually quite a complex area but I’ll keep it simple – its how I can tell the cowboys from the real researchers!
Snake Oil Hint: Be careful but be weary when someone pontificates on this one!
3. .COM is global: This is the worst and most damaging myth of all. A .COM, for most parts is a TLD but it’s not necessarily Global….
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SEO Blog
On-page and Off-page SEO
When it comes to on-page and off-page search engine optimization, keywords are necessary to get a website ranked in Google and other search engines. Keywords are intrinsically related to search terms – words and phrases that people enter into a search engine to find specific information. Most people enter 2 to 5-word phrases in Google to find what they are looking for. Google in turn analyzes all pages in its index and lists the pages which contain those search terms. Each web page usually contains one or two keywords that are repeated more often than others throughout the site. These keywords dictate the “theme” of a website.
In addition, Google analyzes other sites that contain links to your site. Specifically, Google looks to see if the text of a link (the clickable part) that points to your site also contain those same keywords.
Page importance is all about links – their quantity, quality, and strength, which we will discuss later on. This part of the algorithm includes Google PageRank (PR).
Google looks for links that point to your site from other websites. Google believes a link from website A to website B is a “vote” for the importance of website B. In this way, other websites add votes for your website, which in turn helps increase a pages PageRank value on your site. Each page on your site has a PR value. Usually the PR value is the highest for the home page as most people will link to your home page rather than another page on your site.
The more web pages that link to your site, and the more vital in turn those pages are, the more vital Google thinks your site is and hence the higher your PageRank value. Moreover, it is the quality, as well as the quantity, of links that
matter – not all links are valued the same. Keep in mind that PageRank is but a single (albeit vital) factor used in ranking.
Sites that are highly optimized for on-page factors can outrank sites that are less optimized but have higher PageRank.
PageRank value is assigned after comparing every page in the Google index against one another. This is billions and billions of web pages.
Note that PageRank does NOT factor in keywords or phrases used on your site.
About The Author
Author is running Article Directory and is a Internet…
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Source
Seo Blog – Search Engine Optimization Resources
3 Marketing Lessons from Kate Middleton’s Biggest Secret
Whether or not you’re into the most talked about wedding of the century (ahem, William and Catherine aka Kate in case you haven’t been watching the news), you probably haven’t been able escape the speculation of what the soon-to-be princess will be wearing on her big day.
In fact, chatter about Kate’s wedding dress is one of the highest search trends on Google and every possible mention of it stirs up even more gossip.
Keeping Middleton’s wedding dress under wraps actually teaches us an important lesson about marketing. Kate’s biggest secret – her wedding dress – is an excellent example of creating anticipation, excitement and buzz.
Here are three marketing takeaways from the Royal Wedding:
1. Make Exciting News Early
It’s common for companies to announce news when it happens. When this occurs, there is so much missed opportunity left on the table by not making a pre-announcement way beforehand. If William and Catherine decided to announce their wedding date on the wedding day itself, companies currently profiting from the event would lose out on a lot of money.
This is the same reason companies like Apple schedule exciting press announcements regarding new product releases: to generate pre-release buzz. In another example, Netezza (now an IBM company) created an entertaining video of a popular industry authority sneaking into their facility in order to get a first-hand peek of a not-yet-released product (here’s a copy). Think creative and out-of-the box when looking to generate buzz, and start by doing it early.
2. Don’t Give Away The Secret Too Early
The fact that we have to wait until April 29th to see the dress is creating a snowball effect of buzz. Every day that gets closer to the wedding, the more fans itch to see it and the thrill of a possible glimpse of the dress itself keeps us captivated. But at the same time, we know when our curiosity will be satisfied, so we’re not left in torture.
When you think about creating buzz for your company, give a date (or approximate timeframe) as to when something will be announced, but give yourself enough time to generate that buzz. This is the same technique that movies do when trailers are released. This gives your audience an expected day that they’ll be waiting for.
3. Give Your Audience What They Crave
Everyone who’s into the Royal Wedding can’t stop talking about it and the media is certainly taking advantage. TV shows and online media networks have been featuring the wedding almost every day this week. Their audience wants to know every detail about the event, and the media is delivering. Look into ways you can satisfy your audience’s craving to create some word-of-mouth buzz.
Final Thoughts
Overall, when you’re thinking about creating buzz for your company, whether it be over a huge product release, a new partnership, or simply a wedding dress, think about the non-traditional and bold ways you can make that news exciting to your audience.
What other takeaways do you suggest?
Social Media Marketing Kit
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HubSpot’s Inbound Internet Marketing Blog
Are Stumbleupon and Reddit Beating Digg on Traffic?
Just been having a look at the Alexa rankings of some of the top social news websites and was surprised to see that Stumbleupon and Reddit are both apparently getting more traffic then digg. Have a look at the graph below:
The results are very close so it is hard to tell who is getting the most by looking at the graph, but if you look at the traffic rank for each site you will see that Stumbleupon and Reddit are both supposed to be getting more traffic then digg. Here are the traffic ranks for each site:
- Stumbleupon – 117th most popular site on the web.
- Reddit – 135th most popular site on the web.
- Digg – 138th most popular site on the web.
I am not surprised that Stumbleupon has come out on top, our linkbait articles always seem to get lots of traffic from the social bookmarking site, one of them that we did a few years ago has had almost half a million visitors from it and another that we did just a couple of months ago has already had 274K.
Up until a few months ago digg was way ahead of both of them in the Alexa rankings, I think the drop in traffic could be something to do with the site re-design that they did last August.
Posted in Social Media News By David Eaves a UK search engine optimisation specialist.
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Source
SEOCO Blog
Digg Promotion for your Google rankings and traffic
Digg is the most popular content sharing website at the moment. And if you are the online marketer, it may become very useful tool for getting traffic (I mean the targetted traffic!) and also increase your Google rankings.
So what we need to get profit from Digg? Everything is simple – we need to rank on the first page of Digg for your particular website subject (Is it science, gaming or smth else). Seemingly everything is very simple: we should just obtain as more Diggs as we can and wait for good rankings. But here you must understand that the number of Diggs is not the single factor which Digg is considering when ranking your submissions. It also considers the traffic levels of the story category, user history and user reports. By the way Digg is very skilled with the spam struggle.
Thus if you try to promote your submissions using spam methods, you are very unlikely to get good results. Try to PLAY following Digg rules and you will succeed.
Above I listed several factors, which Digg considers in rankings: Diggs number, category traffic level, user history and user reports. The second factor couldn`t be influenced (you just need to be careful when selecting the category for your submission). The user abuse reports are also smth uncontrolled, but you will have no problem with them if you will not spam and be gentle in communication.
What we can directly control is the submission Diggs number and user history. Firstly you should never Digg your own news. For getting as much Diggs as possible you must offer people really interesting and valuable information (the examples could be found at Digg tops).
To provide yourself with a good user history, you must be very active within Digg. Write comments, Digg news, submit Diggs. BUT you shouldn`t submit just your own websites pages, because it is very unnatural and in this case Digg will mark you as spammer.
So now I hope you`ve got enough information to start your Digg campaign and make it really effective.
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SEO Blog