An interview with Linda Zielski - CEO of Seaside Naturals
Linda Zielski
CEO
Seaside Naturals
Short Beach, CT 06405
(800)870-1697
CEO
Seaside Naturals
Short Beach, CT 06405
(800)870-1697
1. What do consumers demand/expect from their household products?
They expect them to work well, smell good and be safe. The more people find out what kinds
of toxic chemicals are found in their household products, the more they demand that their
cleaners be safe. People are also demanding that the products they buy support ethical
treatment of animals, land and people.
2. How does Simple Pure Clean satisfy these consumer expectations?
Simple Pure Clean, not only works amazing, I mean really amazing, so much that it surprises
me everyday when someone sends in a testimonial about how great the products work, but
then they say they want to continue cleaning it smells so great… That is so funny… who
wants to continue cleaning??? Our Customers.. that’s who! And of course, our cleaners are
very effective, non-toxic, biodegradable, safe for kids, pets and the planet.
3. How have these demands affected the industry?
People are starting to want to know what is in their household products and with good
reason… A lot of chemicals and pesticides are affecting our health and the earth’s health.
The Natural Cleaning Product industry itself…. Is really starting to grow! People are really
starting to understand the implications of using so many chemicals in their lives and switching
to Non-toxic and Natural cleaning products.
4. How did the idea for Simple Pure Clean come about?
The original company was actually founded by a friend of mine, LouAnn Brandjes, who had
severe Lupus and needed to use non-toxic and natural products around her house in order
to feel okay. So she made the cleaners, and they worked so well she started offering them to
the public and everyone wanted them, she called them Simple Pure Clean and started an all
natural cleaning product manufacturing company. I wanted to sell them on my website, but
wanted to try them first, as I could not really find cleaning products that worked too well that
were all natural… so when I tried these products, I was so impressed with them, I gave away
all my other cleaning products and only used Simple Pure Clean… when LouAnn decided to
sell the company so she could work more with her love of essential oils, it took my husband
Dave and I about a minute to buy it!
5. What special ingredients are used in your products that make them differ from
commercial products?
We go back to the basics, what your Grandma used, and what was used before synthetic
chemicals were made. Ingredients such as vinegar, essential oils, baking soda, washing
soda, alcohol from grain (no poisons added) and other naturally derived ingredients that are
not harmful. Simple Pure Clean has no pesticides or carcinogens in them. They smell
amazing (no synthetic fragrances, only high quality essential oils) are safe and non-toxic to
us and the environment.
6. What sectors of the household products market do you see having the most
growth/pull on the industry?
Adding toxic chemicals found in everything from cleaning products to paint to playtime bath
foam, really can be dangerous for our bodies. There are more and more great products
coming out that are effective and safe! I see more and more household products such as
cleaning products, personal care products, paint, building materials, furniture, fabric and in
general things around us with no more toxic chemicals in them. More things made from bio-
sustainable materials such as hemp, organic cotton and bamboo, so we are not cutting down
our forests, where so many creatures of our ecosystem thrive. The less exposed we are to
the constant chemicals and carcinogens in our environment, the more likely we are to have a
better quality of life, and less likely to have as many allergies, asthma, autoimmune
disorders, cancer and chemical sensitivities that are plaguing our society today, especially
those who work in the industry, making the products.
7. What growing trends do you see in this industry? And in what ways have these
trends impacted the industry?
We are on the road to a chemical and pesticide free lifestyle, and this is great! I believe
more companies are working toward not only carrying less toxic products, but also toward
finding natural raw materials to replace synthetic chemicals and that can be processed
without toxic chemicals. This way we are supporting the indigenous growth of plants in many
areas around the world and we don’t have to tear down forests to create room for something
that does not belong there. The people that work with these plants have worked with them for
generations and know how to work with them, it is part of their lives. Also more companies are
trading fairly, offering fair wages and treating the people and land ethically, with less waste
and pollution. This also translates to anyone else in the industry who comes in contact with
these materials, are not in danger of retaining the toxins in their bodies as they would with
toxic chemicals.
8. What has caused the growth in the household products industry?
I believe people are starting to realize the impact chemicals are having on humans as well as
our environment, and more and more people are getting together and talking about it.
Especially where children are concerned, the rise of asthma, allergies and chemical
sensitivities is not a coincidence. Our kids do not need to be exposed to these products in
their homes, in daycare, schools, and everywhere else they go… their little bodies are not
handling it well. People are realizing we don’t need to kill everything, when we do, bacteria
and germs will only come back bigger and stronger and we won’t be able to fight them off
because we are not exposed to them, so our immune systems are not exercised, they
become compromised and could potentially end up sick…The Internet has been a
great resource in figuring out what is exactly in all the products we are using… we have
access to Material Safety Data Sheets, which tell us if what we are using is carcinogenic or
toxic. The incidence of the rise of Cancer and lung disease in our janitorial workers speaks
for itself. These are the people who truly need to be using non-toxic and natural products, it
is affecting their respiratory systems and their quality of life … this is a testimonial to what
these toxic products are doing to all of us. The consumer also now knows that we can at the
very least, have more control of our own health by choosing not only to eat well and exercise,
but to choose non-toxic and health conscious products for our homes and bodies. It is time
to get on that road to better health, having a more quality, feel good life… to cherish this
precious gift we call life.
They expect them to work well, smell good and be safe. The more people find out what kinds
of toxic chemicals are found in their household products, the more they demand that their
cleaners be safe. People are also demanding that the products they buy support ethical
treatment of animals, land and people.
2. How does Simple Pure Clean satisfy these consumer expectations?
Simple Pure Clean, not only works amazing, I mean really amazing, so much that it surprises
me everyday when someone sends in a testimonial about how great the products work, but
then they say they want to continue cleaning it smells so great… That is so funny… who
wants to continue cleaning??? Our Customers.. that’s who! And of course, our cleaners are
very effective, non-toxic, biodegradable, safe for kids, pets and the planet.
3. How have these demands affected the industry?
People are starting to want to know what is in their household products and with good
reason… A lot of chemicals and pesticides are affecting our health and the earth’s health.
The Natural Cleaning Product industry itself…. Is really starting to grow! People are really
starting to understand the implications of using so many chemicals in their lives and switching
to Non-toxic and Natural cleaning products.
4. How did the idea for Simple Pure Clean come about?
The original company was actually founded by a friend of mine, LouAnn Brandjes, who had
severe Lupus and needed to use non-toxic and natural products around her house in order
to feel okay. So she made the cleaners, and they worked so well she started offering them to
the public and everyone wanted them, she called them Simple Pure Clean and started an all
natural cleaning product manufacturing company. I wanted to sell them on my website, but
wanted to try them first, as I could not really find cleaning products that worked too well that
were all natural… so when I tried these products, I was so impressed with them, I gave away
all my other cleaning products and only used Simple Pure Clean… when LouAnn decided to
sell the company so she could work more with her love of essential oils, it took my husband
Dave and I about a minute to buy it!
5. What special ingredients are used in your products that make them differ from
commercial products?
We go back to the basics, what your Grandma used, and what was used before synthetic
chemicals were made. Ingredients such as vinegar, essential oils, baking soda, washing
soda, alcohol from grain (no poisons added) and other naturally derived ingredients that are
not harmful. Simple Pure Clean has no pesticides or carcinogens in them. They smell
amazing (no synthetic fragrances, only high quality essential oils) are safe and non-toxic to
us and the environment.
6. What sectors of the household products market do you see having the most
growth/pull on the industry?
Adding toxic chemicals found in everything from cleaning products to paint to playtime bath
foam, really can be dangerous for our bodies. There are more and more great products
coming out that are effective and safe! I see more and more household products such as
cleaning products, personal care products, paint, building materials, furniture, fabric and in
general things around us with no more toxic chemicals in them. More things made from bio-
sustainable materials such as hemp, organic cotton and bamboo, so we are not cutting down
our forests, where so many creatures of our ecosystem thrive. The less exposed we are to
the constant chemicals and carcinogens in our environment, the more likely we are to have a
better quality of life, and less likely to have as many allergies, asthma, autoimmune
disorders, cancer and chemical sensitivities that are plaguing our society today, especially
those who work in the industry, making the products.
7. What growing trends do you see in this industry? And in what ways have these
trends impacted the industry?
We are on the road to a chemical and pesticide free lifestyle, and this is great! I believe
more companies are working toward not only carrying less toxic products, but also toward
finding natural raw materials to replace synthetic chemicals and that can be processed
without toxic chemicals. This way we are supporting the indigenous growth of plants in many
areas around the world and we don’t have to tear down forests to create room for something
that does not belong there. The people that work with these plants have worked with them for
generations and know how to work with them, it is part of their lives. Also more companies are
trading fairly, offering fair wages and treating the people and land ethically, with less waste
and pollution. This also translates to anyone else in the industry who comes in contact with
these materials, are not in danger of retaining the toxins in their bodies as they would with
toxic chemicals.
8. What has caused the growth in the household products industry?
I believe people are starting to realize the impact chemicals are having on humans as well as
our environment, and more and more people are getting together and talking about it.
Especially where children are concerned, the rise of asthma, allergies and chemical
sensitivities is not a coincidence. Our kids do not need to be exposed to these products in
their homes, in daycare, schools, and everywhere else they go… their little bodies are not
handling it well. People are realizing we don’t need to kill everything, when we do, bacteria
and germs will only come back bigger and stronger and we won’t be able to fight them off
because we are not exposed to them, so our immune systems are not exercised, they
become compromised and could potentially end up sick…The Internet has been a
great resource in figuring out what is exactly in all the products we are using… we have
access to Material Safety Data Sheets, which tell us if what we are using is carcinogenic or
toxic. The incidence of the rise of Cancer and lung disease in our janitorial workers speaks
for itself. These are the people who truly need to be using non-toxic and natural products, it
is affecting their respiratory systems and their quality of life … this is a testimonial to what
these toxic products are doing to all of us. The consumer also now knows that we can at the
very least, have more control of our own health by choosing not only to eat well and exercise,
but to choose non-toxic and health conscious products for our homes and bodies. It is time
to get on that road to better health, having a more quality, feel good life… to cherish this
precious gift we call life.
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simple. pure. clean.
Revolutionizing the way the world cleans with natural cleaning products
Revolutionizing the way the world cleans with natural cleaning products
TM
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| Seaside Naturals PO Box 2097 Short Beach, CT 06405 800-870-1697 |
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