YSlow Page Speed Availabe for Chrome
Speed, Chrome and bugs. I’m not talking cars, grilles and things that stick to grilles. I’m talking about YSlow Page Speed being available for the Chrome browser, without needing an add-on, like Firebug. YSlow is a tool for webmasters that helps identify ways to speed up page load time.
Download YSlow for Chrome
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Source
SEO Revolution Blog
Tips to SEO Your Facebook Fan Page
Business owners have discovered the Facebook fan page is a great marketing tool. It can be used to promote special offers and events and to simply communicate with customers and potential customers. What many business owners don’t know is that the fan page can be an important SEO tool. Here are four tips for using your fan page to increase your SEO rankings.
- Get it right in the beginning. Facebook allows you to choose a user name, which will eventually become your Facebook URL. For example, if my user name is Jane Doe my Facebook URL is https://www.facebook.com/janedoe. You can select your user name here: https://www.facebook.com/username. If you are a tree service in Memphis, you could choose the user name Memphistreeservice. When “Memphis tree service” is searched, your Facebook fan page will appear in the search results. You may find that someone has claimed the user name you want and you will have to get another one. But make sure you like the name. Facebook only allows you to change your user name once.
- When you are filling out your Facebook fan page profile, you are asked to complete information in the about box. Create SEO content in this box. Use keywords important to your business. You don’t have an unlimited amount of space here but use that space well. Also, don’t forget to put a link to your website in this box.
- Create relevant links. Facebook allows you to post links on your fan page from other sites. From time to time you may post links from your page. However a great way to increase you SEO is to link to other pages with relevant content. For example, if you are a veterinarian, you may want to link to news about new developments or legislation that affects veterinary medicine. Make sure these are links from reputable sources before posting.
- Update your page regularly. Nothing is more frustrating then finding a page and the content is outdated. Users want the latest information about your business, not an offer that expired last year, according to Jan. 3, 2010 status. Having fresh content will keep visitors coming back to your page after they find it in the search engines.
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Source
HigherVisibility
Before inviting guests, get your Home Page right
Many mistakes can be avoided when designing your website but it takes more than a good eye to know what they are and how you can ensure that your Search Engine Optimisation is fully effective.
The most important page on your website is the Home Page or the landing page. If you want all the SEO and effort in getting visitors to your website to pay off, it is important that your landing page encourages visitors to linger and to take a good look around your website. For that to happen, the design needs to be clean, clear and welcoming and for your web-page titles to properly reflect the content of the web page. Although the web page title does not feature on your web page, it is prominent in the browser bar and is one of the search engine optimisation elements that will help to attract your customers.
It may seem obvious, but good website copy that is well-written is also a key feature to consider seriously. There should be enough copy to inform the reader and enough copy to enable you to lace appropriate key words for effective search engine optimisation.
Links are another key feature of most web pages and it is amazing how many times links are incorrect and a customer is taken to the wrong item or web page. Check your links regularly, as there is nothing more annoying for a visitor than a link not working.
Creating a website that looks good is the secret to SEO success but there is still much to do to ensure that the search engine spiders like your website. For example, photos and images should be described correctly in the image tags, bearing in mind that the search engines can only read pictures and not see them. It’s a good idea to use the image descriptions as another opportunity for working in your key words for SEO. Some browsers also pick up ALT tag-descriptions, when the pointer hovers over the image, which offers a further opportunity for some good image SEO.
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Source
SEO Blog
Clearing Up the AdWords Landing Page Policy
Have you ever started an AdWords campaign only to notice shortly thereafter that all of your keywords show a Quality Score of 1/10? Why is it showing such a low score? Apparently this was a common issue for many advertisers.
Last Friday, Google introduced new changes that they are making so it is easier to know when and why you are affected by a landing page or site policy problem rather than a landing page quality problem.
If a page or site violates Google’s policies, the status column on the keywords tab will show “Site Suspended”. Your Quality Score would then not be shown because the ads aren’t being displayed. If you were to see something like this it would allow the advertiser to see the issue and try to rectify the problem by reviewing Google’s site and landing page policies.
Do you think this will help clear up any of the unknowns advertisers face in AdWords?
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Source
HigherVisibility
When page 1 is not good enough
Does your website make it to page 1 on Google for a few keywords. How many visitors/month does it result in. Are you still having to spend big $ $ in advertising to get sales. Then you suffer from the ‘Mediocre SEO’ syndrome. It is often very costly for the business because spending a high amount of money to make sales reduces the profitability or results in losses. I know of a few business owners who came to the verge of shutting down their businesses because of this. One of them is an ecommerce store which makes $ 1 mn in sales every year but spends more than 15% of this in advertising costs. After taking out the product costs and overheads, the business is left with less than 10% in net profits. When the business owner decided to invest in SEO with us, we managed to get them rank 1-3 on 20 most important keywords resulting in three times as much sales with half the advertising budget. Now the business makes 35% net profits on a revenue of $ 3 Mn.
So if your SEO is doing ok, but not Great, get in touch with us to find out if we can be of help.
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Source
Arrow Internet Marketing SEO Blog