Tips to SEO Your Facebook Fan Page
Business owners have discovered the Facebook fan page is a great marketing tool. It can be used to promote special offers and events and to simply communicate with customers and potential customers. What many business owners don’t know is that the fan page can be an important SEO tool. Here are four tips for using your fan page to increase your SEO rankings.
- Get it right in the beginning. Facebook allows you to choose a user name, which will eventually become your Facebook URL. For example, if my user name is Jane Doe my Facebook URL is https://www.facebook.com/janedoe. You can select your user name here: https://www.facebook.com/username. If you are a tree service in Memphis, you could choose the user name Memphistreeservice. When “Memphis tree service” is searched, your Facebook fan page will appear in the search results. You may find that someone has claimed the user name you want and you will have to get another one. But make sure you like the name. Facebook only allows you to change your user name once.
- When you are filling out your Facebook fan page profile, you are asked to complete information in the about box. Create SEO content in this box. Use keywords important to your business. You don’t have an unlimited amount of space here but use that space well. Also, don’t forget to put a link to your website in this box.
- Create relevant links. Facebook allows you to post links on your fan page from other sites. From time to time you may post links from your page. However a great way to increase you SEO is to link to other pages with relevant content. For example, if you are a veterinarian, you may want to link to news about new developments or legislation that affects veterinary medicine. Make sure these are links from reputable sources before posting.
- Update your page regularly. Nothing is more frustrating then finding a page and the content is outdated. Users want the latest information about your business, not an offer that expired last year, according to Jan. 3, 2010 status. Having fresh content will keep visitors coming back to your page after they find it in the search engines.
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Source
HigherVisibility
4 Persuasive Writing Tips to Boost Conversion
Whether you’re writing content for your company’s website, email marketing or social media posts, the goal is to engage the reader and encourage action. You want to sell more of a product or service and in order to do that, it is essential to convince the audience that they need your business’ products or services. A common method utilizes compelling calls to action, though an important element that is often overlooked should be incorporated: persuasive writing. Use the following techniques to create compelling content and boost conversion:
Address Potential Objections
Engage the audience with transparency by directly addressing a few potential objections. Provoke curiosity to strengthen the call to action. By answering common objections openly, you will connect with readers. It is imperative to leave them wanting more!
Be Direct
Keep the message clear by directly addressing the matter at hand. Don’t leave the audience guessing. Communicate a succinct message using short sentences. A direct tone conveys importance and transparency that aid in inspiring action.
Empathize and Offer Solutions
Draw in the audience by empathizing with them about the situation that has garnered a need for your product or service. Offer solutions to the problem in simple, easy-to-understand terms. Use clear language to lead the audience to the best solution: choosing your business!
Clear Out Clutter
Remove any words that don’t add value. Adjectives, adverbs and prepositional phrases are often redundant and dull the message. Sharpen every sentence to ensure that your message is clear and concise.
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SEO Blog & Articles
Keyword Discovery Tips
There are all kinds of articles on how to use certain tools to do keyword research. I would like to talk about some other tricks I have used over the years.
Snail Mail
Check your junk mail and try to get junk mail from friends and neighbors. Many companies send out fliers with special domain names specifically for mail outs. Don’t forget that URL’s are keywords. I used to make $ 5000 a month from one kw that I did ppc for. These keywords won’t last forever so you have to keep finding new ones.
Open Analytics
There are a lot of sites that leave their analytics open. You can do certain searches in Google to find these sites. This way you can find out new keywords. Here are some of the searches.
- july referrer usage statistics
- “Top 8 of 8 Total Search Strings”
- Total Search Strings” july
You will find links like http://example.com/.stat/ref_201007.html. What you do is start deleting the sub directories to find the links to every month. http://example.com/.stat/ You can also throw in some base keywords into those searches to find site in your area. The above searches are just something to get you started. You can come up with all kinds of searches to find sites. Look at different analytics packages to find out keywords they use on their reports to find even more.
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Source
Search Engine Optimization Blog – SEM News & Opinion – David Ogletree
Affiliate Summit Tips for First Timers
Affiliate Summit Tips for First Timers
Post from: SEO
I went to Affiliate Summit East 2010, and hopefully will be speaking at Affiliate Summit West 2011 Dominate Page 1 with all 10 listings (Please Vote)
There are a few things I learned from going to this conference, and I wrote down some tips for first comers
1. Affiliate Summit Newcomer Program – …you NEED to sign up for this program. You’ll be assigned to an Affiliate Summit veteran that can show you the ropes of Affiliate Summit. You have to sign up for this before the conference so make sure you do this well in advance. One of my friends was assigned to an veteran who was doing really good for himself. They ate lunch (my friend paid) and are now emailing each other to share tips. Remember that you should BUILD a relationship with the veteran and not try to squeeze every ounce of information from the person from the first visit.
2. Agenda – Read it…..BEFORE you come to the conference. Remember if you’re a Platinum or Diamond pass holder…you will be able to watch the recordings of the sessions. This gives you more time to network, and meet new ad/affiliate networks. Make a plan on what you want to hear and write it down. Some of the info on campus didn’t have the speakers name, so I missed out on a session. I knew the speaker and knew they always give great info…and was searching for their name instead of the title of their presentation. Needless to say..I missed their session.
3. Pick up your pass – They open the registration a day before the conference, and it’s normally between 4p-8p. To avoid lines…go get your pass. Wear it around your neck! Other conference attendees in the hotel will probably introduce themselves to you because you’re going to the same conference or it’ll be easier for you to meet others wearing the same badges.
4. Networking Events – you’ll hear a lot of big parties going on during the conference but the best parties are kept quiet. They’re usually invite only, and invitations are given out before the conference. I recommend going to wickedfire.com, abestweb.com, and even asking @affiliatetip (Shawn Collins) on twitter. Some of the events are not held in the same hotel as the conference
5. Twitter/Facebook- Check the twitter stream to see what’s going on LIVE at the conference. Affiliate Summit’s East 2010 hashtag’s was #ASE10, and Affiliate Summit West’s hashtag is #ASW11. One of my friends followed the live stream on twitter to pick his session he wanted to listen to. He went to the sessions that were being raved about on the twitter stream. A lot of people will also tweet what event they’re heading to. Affiliate Summit also has a Facebook Group which I recommend you joining.
6. Foursquare – check in to the venue you’re at. I went to one of the networking events and saw one of the conference speakers checking in 10minutes before I did. I found him hanging out with some other speakers, and was invited to hang out. Needless to say…we talked shop for a few hours. P.S. don’t use foursquare to stalk people
7. Hotel – Book early and book the same hotel that the conference is being held at. Chances are they’re giving a great deal on the room. I even recommend getting a double bed, and seeing if another conference attendee would split the cost of the room. That saved me a lot of money. Also, if you’re tired from walking all day…you can just go to the elevator and straight to your room. Having a room in another hotel will mean that you will need to catch a cab or walk to the hotel. AND if you’re having stomach problems then ….you’re going to have problems.
8. Restaurants – search out the area BEFORE going to the conference. Chances are you’re going to meet other attendees who haven’t been to the conference and also don’t know the area. Don’t spend 20-30 minutes trying to figure out where there’s a place to eat! Also, check twitter and foursquare. I saw that the founders Shawn and Missy went to O’Connors in NY, and I went to try it out myself the next day. Food was good.
9. Clothes – wear comfortable sneakers! If you’re not speaking or have a booth…you really shouldn’t be all dressed up. Wearing shoes/loafers can be VERY uncomfortable when you’re walking through the long halls or standing talking for a few hours. Most of the veterans know this and this is why you’ll see them jeans/sneakers. Generally, you’ll see everyone dress up for the night networking events but not for the actual conference.
10. Business Cards – Don’t shove them in other people’s faces. Offer them if they ask for it….otherwise it’ll probably end up in the garbage. Now if you get a nice business card like Shawn Collins, I doubt anyone will be throwing that metal ninja card away. Stand out, and make sure your elevator speech is short and concise. Business cards should confirm what you say….not a spam card where you list all of your services. Also, make sure to followup with the cards you collect….otherwise you went for nothing.
Here’s a great video of Shawn offering a First Timers Guide
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SEO Blog